Technological Transformation & Digital Maturity of Greek Businesses
Every year, as part of the annual Future Unfold event, Grant Thornton, in collaboration with the Athens University of Economics and Business (AUEB), conducts extensive research on the domestic market, focusing on the digital and technological characteristics of Greek businesses and offering a comprehensive picture of both the current situation and the prospects for the future of the technological ecosystem in Greece.
This year's survey reflects the progress of digital transformation in Greek businesses, three years after the first assessment of their digital profile.
Specifically, the research assessed
a) the level of adoption of digital technologies,
b) investment intentions in technological services for the coming years, and
c) digital maturity, or the integration and application of digital solutions in business operations.
Survey Sample
Digital Transition and Automation
The integration of technologies and automation is progressing at a steady pace, without any sudden accelerations.
In larger companies, digital maturity is estimated at 56–57%, while in smaller companies there is a significant increase from 39% in 2023 to 58% in 2025. The Finance sector remains at the forefront of digitization, followed by Sales, Warehouse, and Operations. Cloud and Data Analytics remain solid pillars of infrastructure, while the use of Gen AI is still in its infancy.
Digital Strategy
Despite significant progress, less than half of companies have a clear digital transformation strategy, and 6 out of 10 do not track KPIs for their technology investments. Of those that do, the most commonly used indicators relate to employee productivity (60%) and customer experience (54%).
The main obstacles remain a lack of talent, outdated systems, a lack of incentives for growth, and political and economic instability. Digital presence is not enough, as the challenge now lies in strategy, taking action, and offering customers a comprehensive experience.
Data
Data is recorded as a critical strategic asset, with 57% of companies stating that they collect and use it for strategy development. Despite the initial impression, only 8% show a high level of maturity in data collection and utilization, while only 20% disseminate it effectively within the organization.
The shift in interest towards improving productivity and decision-making shows that companies are beginning to understand the true importance of data.
Artificial Intelligence (AI)
Artificial Intelligence is gradually becoming part of the DNA of businesses, with 2 in 10 already incorporating it into their transformation programs.
Of the companies that have an AI strategy, 64% use it for automation and 46% for decision-making. Despite overall growth, only 6% report high maturity in all aspects of AI implementation, while 45% plan to invest up to €150,000 over the next three years.
Security
In the area of security, although most companies say they are investing, the reality shows low maturity and limited strategy. Although the majority have basic infrastructure in place, the absence of a unified cybersecurity plan often makes security an obstacle rather than a critical lever of trust.
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