Read our insights

Imagine you are a senior executive of a successful charity which supports homeless people with accommodation and meals. Your charity’s shelters support hundreds of people in your own town and in towns across the world. The shelters are busier than ever, however you measure impact by how long it takes an individual to get back on their feet and into a stable job – it’s now less than four months compared to more than six months at this time last year.

Global charitable giving is down. In some countries, negative headlines have caused public trust in charities to waver. In others, there are still questions over how donations are used to help the causes they support. To help solve some of these issues, we look at effective impact measurement and the way it is communicated.