Building loyalty through customer intimacy

Get closer to your Customers, benefit from what business intelligence can do to assist you in every step of this journey and create proactive, personalized and memorable eXperiences.

360-degree Customer View

Today’s customers interact with businesses through a wide variety of communication channels and touchpoints, expecting a more personal experience regardless of the channel. By aggregating, integrating, and analyzing customer data from multiple sources, businesses can achieve consistent, holistic insights into customer preferences and needs. With a 360-degree customer view, businesses can drive customer intelligence, reduce marketing campaigns costs, enable predictive analytics and prescribe customer alignment, defining business processes by customer type or segment. We can assist you in all phases of building and applying a centralized customer 360-degree.

Digital Presence

Companies are now required to have a strong digital presence. The single most important reason is: this is where their customers are in the21st century. There are more than 4 billion people around the globe using the Internet, which is over half of the world’s  population. Although marketing is still necessary, the traditional ways of doing it are nearing obsolete. Consumers are no longer paying much attention to traditional marketing methods such as commercials, billboards and corporate communication  channels. Furthermore, the  consumer’s decision process has changed from a linear process to a more circular/iterative one. In this context, we can support you with the following:

  • Digital & mobile presence assessment & optimization
  • E-commerce strategy development
  • Digital Marketing Strategy
  • Digital product/service experience
  • Mobile optimization
  • Social media presence assessment & optimization
  • Online media reputation management
  • Content management system selection support

Customer Engagement Strategy

Customers have high expectations today, and they engage only with companies they  trust. With the pace of business and innovation continuing to grow with every new development in technology, businesses are challenged more than ever before. As part of this continual evolution, today’s consumers have much more control over their interactions with brands. They can easily access information about different products and services and have real power in the relationship. This radically changes the rules of engagement. We can help you build your Customer Engagement Strategy, so as to:

  • Set customer engagement goals tied to business outcomes
  • Deliver consistent customer experiences across all channels
  • Apply insights to improve customer engagement and business outcomes
  • Understand and interact with your customers in the way they expect

Loyalty Programs

Drawing new customers is more expensive than keeping existing ones. For that reason, customer loyalty is an  important issue for the success  of any organization. The use of loyalty programs as a  powerful tool of relationship marketing is becoming popular to encourage customer loyalty. We can assist you in designing a successful loyalty program, in the consideration of the following rules:

  • Acquire customers that are likely to repurchase.
  • Recognize  which  customers  are  unlikely  to  repurchase  and  limit  the  marketing  spend  for  this  segment accordingly.
  • Focus the marketing budget on those who exhibit the same profile as existing repurchases but have yet to buy a second time.

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Related Experts

Stella Angelopoulou
Stella Angelopoulou
Partner, Head of Technology Intelligence...
Athens
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